The Triathlon Industry Association (TIA) was originally formed in 2011 following dialogue with a number of industry players in the UK.

TIA was incorporated on 15 November 2011 as a not-for-profit, private company with no share capital limited by guarantee.

An initial organising group of (founder TIA directors) David Townsend of TCR Shows, Paul Shanley of Tri247.com and Gary Roethenbaugh of triathlonbusiness.com (MultiSport Research) helped to coordinate, manage and establish the association ahead of the formation of the TIA Board in 2011. Legal Advisor Simon Page remains on hand for support and guidance with any legal issues.