The Triathlon Industry Association (TIA) is a not-for-profit trade association that represents the interests of its members and helps to promote triathlon to the wider media.

With the common goal of increasing tri participation, TIA also works in collaboration with Great Britain’s national governing body the British Triathlon Federation.

Stats snapshot!

Triathletes who were runners before tri 54%
Triathletes who are gym/health club members 59%
Discretionary tri spend expected to be same or more in 2015 70%
Triathletes with a college or university education 85%